Marketing

Manychat expert

San José, San José Province   |   Contract

Job profile: Manychat expert


Who is eBuyNow:


eBuyNow is an independent, data-driven consumer electronics company; arguably the

first of its kind in the world. We work with proprietary tools to identify precise gaps in the

consumer electronics industry, and then proceed to build, market, and distribute

promising consumer electronics goods with a strictly results-oriented approach.


The Position:


eBuyNow is looking for a proactive Manychat expert to build, optimize, and deploy our marketing and lifecycle campaigns. 


Responsibilities


  • Develop and execute on email and cross-channel (text, push, messenger, other) communication strategies with a specific focus on driving acquisition, retention, and engagement.

  • Own campaign development, setup, QA and reporting across the customer lifecycle.

  • Identify trends and develop new insights in customer communications, recommend/execute responses to optimize campaign performance, customer value and retention.

  • Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys.

  • Conduct advanced customer analytics to inform new engagement strategies and tactics.

  • Support initiatives like demand gen and influencer campaigns, product launches, and events by building cross-channel communication around each.


Ideal Candidate


  • 2+ years of experience in demand generation, email or lifecycle marketing

  • Experience as a Content Creator, Copywriter or similar role

  • Experience leveraging a complex marketing automation/CRM system. Ideal Intercom

  • Deep knowledge in customer segmentation and list management

  • Experienced working with major email service providers to set up and manage both one-off marketing emails and lifecycle campaigns

  • Highly effective working cross-functionally

  • Able to take initiative in a fast-paced environment and changing market

  • Excellent communication in person and online who is an avid sharer of findings and actionable insights

  • Cross-channel marketing experience is a plus

  • Intercom and SaaS experience is a plus

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